Instead of monitoring and improving organic rankings alone, you need to embrace a more integrated strategy: on-SERP SEO.
On-SERP SEO is a multi-faceted SEO strategy that focuses on occupying as much real estate within each target Google SERP as possible.
Why is on-SERP SEO such a hot topic?
You can limit results by traffic source or landing page to better monitor how your on-SERP SEO is paying off.
This strategy of optimizing for as many search elements as possible within one SERP is the new normal and the core of on-SERP SEO.

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