But for this health-conscious era, Pepsi’s Zero Sugar has been redesigned and is now prepped to take the spotlight with a brand new can.
Pepsi-lovers in the US will be jumping for joy (perhaps literally, as Pepsi Zero Sugar contains double the caffeine of normal Pepsi) as they can find the new design on shelves near them, right now.
The new product design was released alongside a smart advertising campaign that promised US Superbowl fans a free Pepsi Zero Sugar if either team ended up with a score that ended in zero.
According to Todd Kaplan, vice president of marketing at Pepsi, the brand is going “all in” on Pepsi Zero Sugar this year, which is no surprise given the revolt against high-sugar food and drink that seems to be increasing each year.
“We’ve learned that once people discover the great taste of Pepsi Zero Sugar, they can’t get enough of it and keep going back for more,” he continues.

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