marketinginsidergroup's articles

  1. marketing
The late Jack Welch used to say: If the rate of change on the outside is greater and faster than the inside, then the end is near. Yet, many companies are waiting for “business” to resume as normal vs. shifting to thrive in the new environment. Could this be why I’m hearing about 50-80%+ salesThe post Stop the Sales Drop: Marketing Shifts For Stronger Growth appeared first on Marketing Insider Group.
  1. marketing
When I wrote Mean People Suck, I wanted to get across the point that empathy is more powerful than most of us realize. I wanted people to see it as more than a tool to use or a great asset to have. Empathy can change the way we relate to others, giving us more understanding.The post Only Meaningful Brands Resonate with Consumers Today appeared first on Marketing Insider Group.
  1. leadership
In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to The post Help Your Employees Feel Safe And Unleash the Power of Employee Activation appeared first on Marketing Insider Group.