We solved immediate use-cases with a confusing mix of ad-focused tools and subscription products, at the expense of flexibility within the customer experience.
To answer that question, at present, publishers are often forced to hack together existing transactional tools.
By relying on transactional technology, with all its limitations, publishers are in danger of being entirely left behind in this new economy.
Commercially focused teams must be able to conceive and deploy highly personalized customer journeys without always going to their technology teams and asking for help.
This means publishers need tools that are intuitive to use and don’t require years of coding experience to handle.

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