He suggested a best approach to minimize negative ranking changes.
Sometimes there’s more traffic for the more general keyword phrase.
It’s a toss-up whether a more specific keyword phrase converts at a higher rate than a general phrase.
And it wouldn’t necessarily be something where I’d assume like something negatively would come out of that.” Then he changed direction and started talking about ranking changes.
A site with link deep to the inner pages might be immune to negative ranking changes due to changes in the navigational structure.

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