Smith & Diction designs a beautiful branding system for Elixr Coffee with illustrations and bold typography that will have anyone sipping coffee and admiring all the details.
When we redesigned the packaging for Elixr Coffee, we wanted it to feel like the place itself, a hidden gem.
We designed a label system that cuts out any kind of clutter or coffee snobbery, but still gives each blend an illustration that conveys its own unique personality.
Within this minimal system design gets out of the way to leave space for collaboration and fun with Elixr’s partners, friends, farmers, or clients.
Elixr takes care of every single person that interacts with them so we wanted their packaging to reflect that sentiment.

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