But the question is, will forced brand switching have an impact on loyalty for the long term?
Online behavioral data reveals a 1,100% increase in people – mostly females – searching for the generic term “toilet paper” as compared to early January.
Typically, 25-33% of shoppers search for toilet paper by brand name.
However, as much as 83% of all recent toilet paper searches have been unbranded.
However, during March and April, this has dipped as low as 61%, signaling a 24% decline in brand loyalty.

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