By the time I entered the bar on that rainy spring afternoon, Justin had already started on his cocktail. It had been a few months since I saw him last; after his product design firm ended their work with my previous healthcare technology employer, he had taken on some new projects and it was tough to find time to connect. I had recently left that employer myself to take on a new job that ticked all the boxes- pay raise, prestigious company, work from home, great boss. Plenty of changes to catch up on.
Product Market Fit [Price Discovery]See if the people you built it for like it! At base, this is Product Market Fit*. Operational DisciplineIf you have great GTM Fit, you’re scaling incredibly fast and just trying to stay one step ahead of your own success. Or you’re going to buy out your investors. Or you’re going to take on some private equity (not necessarily PE) investors who get dividends.
If you Google anything around "product - market fit", you're going to find hundreds of articles saying why this is so important for startups and software companies. Without it, the experts claim, you can't scale your idea. Won't have a viable company. But there isn't much on how to implement this theory.