Facebook has long struggled with controlling extremist content on its platform. From the 2016 US elections, when Russians were able to manipulate American voters through polarizing ads, to propaganda that spread through the social network and led to violence in Myanmar. A new report by Jeff Horwitz and Deepa Seetharaman in the Wall Street Journal suggests that Facebook knew that its algorithm was dividing people, but did very little to address the problem. It noted that one of the company’s internal presentations from 2018 illustrated how Facebook’s algorithm aggravated polarizing behavior in some cases. A slide from that presentation said if these algorithms are… This story continues at The Next WebOr just read more coverage about: Facebook
COVID-19, which first emerged in Wuhan, China in December 2019, is relentlessly sweeping across the world. The scale of the epidemic has caused chaos and led to the World Health Organization declaring it a pandemic in early February 2020. Understanding the virus is the preoccupation of scientists who are trying to unravel its mysteries as a first step to finding ways to stop the disease spreading, and to finding a vaccine. On a daily basis scientists are finding out new things about SARS-CoV-2, the virus behind the rapidly spreading disease COVID-19. An area of inquiry is its relationship to other… This story continues at The Next Web
Behind Google Ads, Facebook Ads is 2nd largest ads platform in the world. Facebook Ads allows advertisers to reach users across all of Facebook’s main properties; Facebook itself, Instagram, Messenger and (soon) WhatsApp. Facebook Ads lets advertisers target users using a variety of methods. The range of targeting options available to advertisers has changed frequently throughout the years, at times increasing and at others reducing. Once I’d accepted this, I was able to share the audience I’d built to a freshly-created Facebook Ads account, and start running ads targeted to the audience almost immediately.