A pricing strategy that you might have seen quite often with airline ticket booking is Dynamic Pricing. In this strategy, the price of a destination changes based on the demand. Similarly, based on the profile of a customer, you can create different pricing approaches. However, these strategies are not limited only to airline or accommodation booking. Any eCommerce store can adopt the dynamic pricing strategy to boost sales and customer satisfaction on the site. In this article, we will discuss how you can set up Dynamic Pricing on your WooCommerce-powered online store.
Amazon is one of the largest e-commerce platforms across the globe. It has one of the largest customer bases and one of the most versatile and adaptive product portfolios. It definitely gets the advantage of a large amount of data and better operational processes in place due to its standing as one of the largest retailers. Having said that, even you can use Amazon’s data as an advantage to yourself to design a better product and price portfolio.