For charitable organizations that rely on donors for financial support, there is a delicate art to asking for gifts and expressing gratitude. A new study co-authored by Yale SOM’s K. Sudhir used a field experiment to test whether customizing thank-you notes to past donors can boost charitable giving.
Vaping is a controversial habit: it certainly has its downsides, but anecdotally it’s a fantastic smoking cessation aid. The thing is, until behavioral scientists know a bit more about who does it, when, how much and other details, its use will continue to be something of a mystery. That’s where the PuffPacket comes in. Designed […]
The thought of someone controlling our dreams may sound like a nightmare, but it’s already a reality. Yesterday, OneZero’s Tessa Love pulled back the curtain on a mysterious laboratory using wearable devices to influence our sleeping minds. The team at MIT’s Dream Lab believes that inserting sounds and scents into our dreams can make our waking lives better. Their research focuses on hypnagogia, the dream-like state between our conscious and subconscious minds, which we enter as we progress from being awake to asleep. “People don’t know that a third of their life is a third where they could change or structure… This story continues at The Next Web