Illustrated book publisher Thames & Hudson has revealed a brand new visual identity designed by Pentagram.
As well as being designed to work in various sizes across digital and print, it was partly inspired by an original mosaic found in Thames & Hudson’s London office (below).
The mosaic features the two dolphins that represent the rivers the publisher is named after, in London (Thames) and New York (Hudson).
The original mosaic (left) and the new cartouche (right) (Image credit: Thames & Hudson/Future Owns)Pentagram isn’t kidding when it says the new identity was inspired by the original mosaic.
Thames & Hudson’s new sales catalogue design (Image credit: Pentagram)Thames and Hudson has over 2,000 books in print, from fashion titles to children’s books.

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