According to a holiday shopping report by Adobe, Black Friday 2019 saw a total of $7.4 billion in online sales.
A whopping $2.9 billion came from consumers making purchases on their smartphones, making Black Friday the biggest U.S. mobile shopping day ever.
“Black Friday broke mobile shopping records with $2.9 billion spent through smartphones alone,” said Adobe Digital Insights Head and Principal Analyst Taylor Schreiner in a statement.
The average order value for online shopping on Black Friday was $168, another new record.
Adobe’s projections for Cyber Monday 2019: a record-breaking $9.4 billion in online shopping sales.

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