For starters, traditional influencer marketing and today’s eCommerce influencer marketing are not the same.
Although celebrity endorsements are still a thing, brands these days are finding a much better way to influence their prospects through ‘internet-based influence marketing’.
In 2019, when brands say influence marketing, know that they are talking about these micro-influencers too.
Influencer Marketing – Marketing Channel of MillenniumA decade ago, you would ask your family, friends, and other acquaintances for a suggestion regarding a purchase.
If you are looking to increase your revenue via influencer marketing, consider collaborating with different micro-creators instead of spending your entire budget on a single macro-influencer.

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