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The loss of tracking cookies is fueling the importance of email newsletters

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Publishers have moved to the acceptance phase of the grieving process over the loss of third-party cookies.
The question now is how to move on, and increasingly that means collecting first-party data through registration data.
This forces some to think more strategically about how they can “own [their] owned audience” and drive more email registrations.
News publishers are well-positioned to spin up topical newsletters in a matter of weeks at a low cost.
Topical newsletters have a 20% higher open rate and twice the number of click-through rates, compared with other newsletters.

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