In any kind of contagion-based disaster (pandemic, civil unrest, outright civil war), the trauma is always unevenly distributed within a population.
The clustering effect that goes hand-in-hand with social and viral contagions often gives rise to a kind of cognitive dissonance that I’ve taken to calling the split-screen effect.
Split-screen effect in the United StatesThis week in the United States, many of us are experiencing this split-screen effect in real-time.
How to cope with the split-screen effectRemember the effect is ‘normal’Just knowing that the split-screen effect is a real and expected part of civil unrest scenarios is the first step in coping with it.
Know that media can (and will) use itYou should also remember that the split-screen effect means media types can tell whatever story they want to tell.

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