Along with this comes submitters that I call “right fits” and those who are “need fit”.
You’ll encounter all three in your business if your business grows based on people contacting you trying to use your solution.
Optimists Need Fits Right FitsOptimistsOptimists are some of my favorite people in the world.
Growing your business becomes much easier when you focus on those who are a Right Fit right now instead of trying to turn Need Fits or Optimists into Right Fits.
And once you do that, then you have the time to invest into the Right Fits to grow your business sustainably and profitably.

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