But how does personalized marketing work, and how have other brands put it into practice without coming off as creepy?
9 Personalized Marketing Examples1.
If you don’t get proper permissions and pull appropriate personalization data, you could come off as untrustworthy or downright creepy.
The TakeawayWhile this level of personalized marketing is admittedly fascinating, it could backfire.
“Unless we had a good way of looking at the data,” Marketing Director Ross Twiddy told Inc., “how could we make good decisions?”

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