The Indian startup ecosystem is the third-largest in the world, with 21 unicorns (startups valued at more than $1 billion).
Despite this, 90 percent of all Indian startups are known to fail within the first five years.
Running a business test a founder’s patience as the market movement is always out of control,” he adds.
Promoters are aware that these are insignificant reasons to start a business and they never work out in the long-run, Ganesh says.
And their reason to stay put despite the initial failure was their passion to become pioneers of the Indian grocery market.

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