1. marketing

Vodafone Idea to offer postpaid products and services under Vodafone RED brand

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Vodafone Idea has announced that all its postpaid products and services will be exclusively offered to customers under its Vodafone RED brand.
Accordingly, in each circle, Vodafone RED postpaid plans will be available to customers from all stores and digital channels of both Vodafone and Idea brands.
While all new postpaid customers will be on-boarded directly to Vodafone RED plans as per their usage and preference, all existing customers of Idea Nirvana, the postpaid offering under the Idea brand, will be migrated to similar Vodafone RED plans.
The change is applicable to enterprise Idea postpaid customers as well.
Regarding the same, Avneesh Khosla, Marketing Director, Vodafone Idea said:We are taking the theme of one company, one network forward by consolidating our postpaid offerings under the Vodafone RED brand.

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