Kennedy wanted his message to be memorable, insightful and inspiring, meaning the words had to be carefully selected and woven together in perfect harmony.
Kennedy wanted the words, not the delivery, to impact the nation and world.
Whether you were listening on television or radio, Kennedy wanted his story to empower all the same way.
All we have to deliver our message accurately are our words — and the stories we share to make those words come to life.
He wants the words to drive the conversation, not the graphs, not slides, not a loose talk.

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