They decided freely to publicly share company metrics from website visitors to revenue, earnings, churn and sometimes even wages online, in real-time.
For example, if your project is called “mySaaS” and runs under the domain name mySaaS.com the open statistics page would be mySaaS.com/open.
Wikipedia defines them as the Vanity metrics are usually metrics which aren’t presented correctly or arepresented in the wrong context.
The Buffer’s company page contains several aspects the company is reporting on openly.
The open statistics page of his project contains not just several user metrics and revenue – they also show bots working to keep the sites up to date and even processes running on the servers.

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