What Makes a Best-in-Class Email Marketer? These Six Things.

Recently, we at Validity partnered with Demand Metric to survey email marketers to see what high-performing email marketing programs are doing differently that sets them apart.
We compiled the results in our latest State of Email Marketing report.
Often, organizations have revenue goals, but email marketers are focused on things like communicating with customers and prospects and brand awareness.
Those are worthy goals of any email marketer, but often they focus more on open rates than they should on the entire path to purchase.
Best-in-class email marketers focus on the right tactics

marketingprofs Member since June 14, 2020

MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan and execute campaigns that deliver results.