Recently, we at Validity partnered with Demand Metric to survey email marketers to see what high-performing email marketing programs are doing differently that sets them apart.
We compiled the results in our latest State of Email Marketing report.
Often, organizations have revenue goals, but email marketers are focused on things like communicating with customers and prospects and brand awareness.
Those are worthy goals of any email marketer, but often they focus more on open rates than they should on the entire path to purchase.
Best-in-class email marketers focus on the right tactics

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