Delhi-based startup AdPushup’s ad revenue optimisation suite helps small, medium, and large publishers thrive by helping increase their display advertising-based revenue.
AdPushup’s mission, according to him, is to help keep the world’s information freely accessible by enabling ad-supported web publishers.
Helping web publishersAt the time of their founding, no one was tackling the issue of revenue optimisation for web publishers directly.
Business model and looking aheadAdPushup follows a SaaS billing model, wherein its pricing tiers and consumption is either based on a flat CPM fee or performance-based revenue shares linked to the publisher’s revenue.
AdPushup works with 300-plus web publishers globally and most of them are based in the US and Europe, including websites like Reddit, CNET, GSMArena.

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