In 2019, the company saw over 20 million searches for luxury brands on its site, demonstrating that the Zalando customer is craving high-end items.
“We’ve seen enormous success with our premium segment and now is the right time to expand further into luxury,” Schneider told BoF.
Lena-Sophie Roeper, the company’s buying director of premium and luxury, said some luxury brands will be designing exclusive product for Zalando.
Zalando, Roeper noted, has been able to forge intimate relationships with some companies because it stocks their diffusion line.
But Zalando has been making aggressive moves into Eastern and Central Europe, as the demand for luxury fashion in those markets grows, and there is no dominant player there just yet.

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